Meridianbet, now part of Golden Matrix Group (NASDAQ:GMGI), has moved from a regional gaming operator to a publicly traded company recognised on major institutional platforms. Speaking at the Secrets of Investing conference in Belgrade, CEO Zoran Milošević outlined how years of structural preparation, operational scale, and governance development positioned the group for entry into the US capital markets. The event brought together more than 1,000 attendees and 20 speakers, providing a timely setting for a detailed look at the company’s journey.
Building a Foundation Fit for Global Investors
According to Milošević, the company’s transformation began long before its April 2024 NASDAQ listing. Meridianbet originally prepared for a London Stock Exchange process, which prompted a full organisational upgrade to meet international expectations. This included comprehensive restructuring, enhanced financial controls, and an investor communication framework built to withstand close scrutiny.
Milošević emphasised one theme above all others, accounting discipline. The shift required consistent audited reporting, the introduction of international standards, and extensive investor outreach, with the company delivering hundreds of presentations during its preparation phase.
Operational Scale and Recognition from Leading Funds
Meridianbet now operates across 18 regulated markets in Europe, Africa, South America, the US, and Brazil. The group employs around 1,200 staff, including more than 100 software engineers who support its proprietary technology platform.
Its expansion has attracted attention from well-known institutional shareholders. BlackRock, Vanguard, Goldman Sachs, Citadel, and Morgan Stanley are among more than 50 global funds that currently hold positions, signalling confidence in the company’s operational footprint and long-term potential.
The Practical Requirements of a US Listing
During the conference, Milošević detailed what emerging market operators must put in place before entering the US markets. Beyond financial performance, companies need a structure capable of delivering consistent reporting and maintaining compliance across multiple jurisdictions.
Key areas highlighted included:
- Financial reporting, with several years of audited accounts under US GAAP or IFRS and clean audit opinions.
- Regulatory coordination, managing licences and compliance obligations across continents.
- Governance standards, including board composition, audit committees, and internal controls suitable for SOX-level expectations.
- Investor communication, ensuring clarity around multi-jurisdictional operations for institutions unfamiliar with the sector’s regional dynamics.
Milošević described the shift as a cultural change, noting that quarterly reporting, real-time disclosures, and regular investor engagement demand new processes and sustained internal discipline.
Management Alignment and Future Expansion
Meridianbet’s leadership team now holds equity positions, aligning management incentives with shareholder interests. The group continues to build its presence in the US and Brazil while preparing for further expansion into additional regulated markets. This approach supports a multi-year growth plan anchored in compliance, operational development, and market reach.
