A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps us to analyse web traffic and allows web applications to respond to you as an individual. That web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. This site uses cookies for a number of purposes:  for instance to enable us to simplify the logging on process and help ensure the security and authenticity of registered users;  to provide the mechanisms for online shopping; and to enable traffic monitoring. This helps us to analyse data on web page traffic and to better understand what are customers are interested in. This, in turn, allows us to keep our site, particularly the product selection, in line with customer needs.


We only use this information for statistical analysis purposes and then the data is removed from the system.


Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or to any personal information about you, other than the data you have chosen to share with us. Non-registered visitors of the site are sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile.


While you do not need to allow your browser to accept cookies in order to browse much of our web site or to access many of our services, you must have cookies enabled if you wish to shop with us.


More information on cookies and how they work can be found here: http://www.cookiecentral.com/c_concept.htm


Google Analytics 
We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.


You can find out more about Google’s position on privacy as regards its analytics service athttp://www.google.co.uk/intl/en/analytics/privacyoverview.html