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OnTheMarket Plc

OnTheMarket plc Expect Strong Growth over the Medium Term

OnTheMarket plc (LON: OTMP), the agent-backed company which operates the OnTheMarket.com property portal, today announced the following update on trading. The Group also announces that its unaudited interim results for the six months ended 31 July 2019 will be released on 10 October 2019.

Key points

· Further progress in converting free-of-charge trial agents to paying contracts and in recruiting new agents:

o Based on the latest data, over 2,000 agent offices have been signed under paying contracts, overwhelmingly converted from free trial listing. Average ARPA1 of these contracts is £297 per month.

o 46% are long-term contracts of 3 or 5 years with associated share issuance to align interests.

· Strong agent listings and property content

o Agent offices listing remain in excess of 12,500, reflecting recruitment of new agents offset by removal of agents at expiry of their free trial periods.

o UK residential property listings are now approximately 86% of Zoopla’s and 65% of Rightmove’s2.

· Launch of new home developers offering

o Barratt Developments plc, the UK’s leading housebuilder, is contracted on a portal listing and additional products advertising agreement.

o A dedicated sales team has been established which has already added a number of smaller housebuilders on paying contracts.

· Increasing portal traffic, consumer engagement and value to advertisers

o September 2019 is expected to be another record month for visits3, exceeding the 25.4m achieved in May 2019.

o Leads are also anticipated to be at record levels, further increasing the value OnTheMarket is delivering to advertisers.

· Investing to drive brand awareness with strong TV, digital, radio and poster advertising.

· Maintaining a strong, disciplined financial approach, with a current net cash balance in excess of £8.5m and Group revenues more than covering ongoing operating costs before marketing expenditure.

· Updated guidance

o Due to market conditions, conversions have occurred at a slower rate than originally planned, with fewer having been to long-term, full-tariff contracts. Revenue and profit guidance for FY20 and FY21 is therefore reduced accordingly as detailed below.

Market conditions and strategy

Agents are facing well-documented headwinds with lower than usual transaction volumes, reduced lettings fee income, the possible onset of recession, the prospect of a no-deal Brexit and a strong sense of uncertainty and a “wait and see” approach amongst buyers and sellers.

These circumstances have given rise to a much more challenging backdrop against which to convert agents onto full-tariff paying contracts. Agents are taking longer to consider such commitments and fewer are currently signing them than anticipated, with ARPA of £329 per month for those that have. The Group has, therefore, introduced shorter term, lower cost contracts, the ARPA on which is running at £207 per month. The availability of this alternative has raised the current rate at which agent offices are signing paying contracts to record daily levels.



Group revenue for the current financial year to 31 January 2020 is expected to be in the range of £18.0m to £18.5m (growth of 27% to 31% compared with revenues for the year to 31 January 2019). OnTheMarket’s disciplined approach to costs management means that the Group’s adjusted EBITDA loss4 for the current financial year to 31 January 2020 is expected to be in the region of £9m to £10m, a small improvement over previous guidance.


Revenue for the financial year to 31 January 2021 is expected to be in the range of £27m to £29m. Approximately half of this growth is expected already to be embedded at the beginning of the financial year based on the anticipated January 2020 monthly run rate. The Group expects to achieve a broadly breakeven adjusted EBITDA position for the financial year with monthly breakeven achieved in Q2/Q3.


The Board’s expectation is that revenue growth will continue into the year ending 31 January 2022 and that operational leverage and network effects will result in significant profitability and cash generation being achieved in this period, approximately 12 months later than originally envisaged.


Notwithstanding the lower revenues arising in the short term from the revised strategy, we are continuing to expand the team to support the growth in revenues. With net cash currently in excess of £8.5m and the Group’s increasing recurring revenue base, disciplined financial approach and strong cost control, OnTheMarket believes it has the necessary funds and resources to implement its strategy and achieve the strong growth projected over the medium term for the benefit of all stakeholders.

1)    Average revenue per property advertiser, being revenues due from property advertisers for a period divided by the number of property advertisers for that period.

2)    Zoopla listed 753,422 UK residential properties as at 25 September 2019. Rightmove, in its August 2019 House Price Index, stated that it “at any time displayed a stock of over one million properties to buy or rent”.

3)    Visits comprise individual sessions on OnTheMarket’s web based portal or mobile applications by users for the period indicated as measured by Google Analytics.

4)   Adjusted EBITDA loss or profit is defined as EBITDA loss or profit before finance costs, taxation, share based payments and exceptional or non-recurring items. This is an alternative performance measure and should not be considered an alternative to IFRS measures, such as revenue or operating loss or profit.

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