Flooring decisions that define value chains

Likewise plc

In the flooring industry, the material chosen often dictates not just the look of a space but the economics of the entire supply chain.

Solid hardwood remains the reference point, its appeal built on authenticity and longevity. A single piece of timber cut through its grain delivers warmth and permanence, but its natural movement with humidity limits where it can be used.

By layering a real-wood veneer over a stable plywood or fibreboard core, it keeps the look while reducing sensitivity to moisture and temperature. It can go where solid wood cannot, including basements, concrete subfloors, and rooms with underfloor heating.

Laminate moves the proposition to durability and cost efficiency. Built around a photographic surface layer, it resists wear and sunlight better than timber and installs quickly as a floating system.

Vinyl flooring has become the most disruptive category. Luxury vinyl plank and tile combine realistic textures with complete water resistance, enabling specification in kitchens, bathrooms, and commercial zones once reserved for tile.

Tile flooring holds its ground as a premium, durable, and design-led solution. Its compatibility with underfloor heating and near-limitless finishes keeps it relevant across residential and commercial segments. At the opposite end of the spectrum, carpet tiles and broadloom reassert softness and acoustic value, each with distinct economics: modular squares for flexibility and reuse, continuous carpet for warmth and comfort.

Likewise Group PLC (LON:LIKE) is a distributor of floorcoverings and matting and has the opportunity to consolidate the domestic and commercial floorcovering markets to become one of the UK’s largest distributors in this sector.

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