UK-based Finseta has become the Official FX Partner of the PSA World Tour, the global circuit of professional squash.
Finseta’s multi-year deal includes high-profile visibility at two flagship events: the London Classic, hosted this month at Alexandra Palace, and the 2026 British Open in Birmingham. Both events occupy prominent slots in the squash calendar and are backed by a global broadcast footprint across more than 100 countries.
By embedding itself in the operations of a world tour, Finseta gains visual exposure and functional integration. This type of partnership offers a testing ground for future verticals. Professional squash, though niche, is professionally run, internationally distributed and broadcast-driven.
The PSA benefits, too. A growing tour needs reliable partners to manage the administrative complexity that comes with scale. Finseta offers a solution that can potentially streamline one of the more opaque areas of professional sport: cross-border payments. As the tour grows, this back-end reliability becomes commercially critical.
Finseta Plc (LON:FIN), formerly Cornerstone FS PLC, is a United Kingdom-based foreignexchange and payments company offering multi-currency accounts and payment solutions to businesses and individuals through its global payments network.
