Boku completes mobile payment coverage for DAZN in Japan with the launch of NTT Docomo

Boku

Boku Inc. (LON:BOKU), the world’s leading independent carrier commerce company, has today announced the launch of mobile payments for DAZN, the leading global sports streaming platform, with NTT Docomo in Japan.

For 80 million NTT Docomo subscribers they can now purchase DAZN subscriptions with just their phone number. DAZN is the rights holder for Japan’s J-League soccer and NPB baseball leagues, whose seasons have just begun, as well as Formula One that starts on 28 March 2021 and the English Premier League.

With this launch, DAZN can now accept mobile payments from nearly all mobile subscribers in Japan, including those with NTT Docomo, Softbank, Y!Mobile, au, and UQ Mobile.

These initiatives form part of the ‘DAZN for Operators’ programme, through which DAZN collaborates with TV and telecoms operators to provide improved, seamless streaming experiences for sports fans and generate new revenue streams and value for partners.

Ben King, Chief Subscription Officer, DAZN commented, “With new seasons of the J.League, NPB and Formula One upon us and the stars of Japanese football appearing regularly in the Premier League and La Liga, DAZN is making it even more effortless for fans across Japan to conveniently access their favourite sports.  80 million NTT Docomo subscribers can now instantly add DAZN to their phone bill simply with the click of a button.  Once again, entertainment services and operators are innovating and collaborating together to make premium sports easier to find, quicker to subscribe and better to watch.”

Jon Prideaux, CEO, Boku Inc commented, “DAZN holds the Japanese rights to the best sports programming around the world, providing a very attractive and high-value streaming service to consumers. Boku is thrilled at the opportunity to ensure that nearly every Japanese consumer can purchase a DAZN subscription to watch their favorite sport with a quick and easy mobile payment experience.”

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