The narrative around electric vehicles (EVs) as an inevitable future of mobility was challenged in 2025 as policy shifts, market dynamics and corporate strategy adjustments reshaped investor expectations. For much of the past decade, electrification stood as a cornerstone of automotive industry transformation, underpinned by regulatory incentives, decarbonisation goals and heavy capital allocation. In 2025, developments in major markets highlighted that the path to widespread EV adoption might be less linear than many had anticipated, posing both risks and opportunities for long‑term investors.
In the United States, a significant change in political leadership in early 2025 brought an immediate shift in regulatory and fiscal support for EVs. Measures introduced by the new administration rolled back federal tax credits for EV purchases, which had been a key driver of consumer uptake. As these credits expired in September, sales of new EVs in the US declined sharply, signalling the sensitivity of EV demand to policy incentives. Industry data reflected a marked contraction in market share for battery electric vehicles as traditional internal combustion engine models regained appeal on price and availability grounds. In response, several US legacy automakers announced revisions to their electrification plans, scaling back investment in fully electric models and reallocating resources toward hybrids and conventional vehicles that promise steadier near‑term returns.
By contrast, in markets with consistent regulatory support and infrastructure development, EV adoption trends remained robust. China, the world’s largest EV market, continued to see significant growth in electrified vehicle sales, supported by competitive pricing, mature charging networks and sustained policy backing.
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