Dr. Martens Plc (LON:DOCS), the iconic British footwear brand with a global presence, has announced a new distribution partnership agreement with Beside Group in the UAE, representing the brand’s entry into the UAE for the first time. Additionally, the brand has partnered with Crosby in Latin America, which opened a store in Santiago, Chile this week – its second in the region following the opening of a store in Argentina in August.
These partnerships mark an important milestone in Dr. Martens’ next phase of growth, as part of the strategic objective of curating market-right distribution and entering new growth markets with capital-light models.
Beside is a leading partner for international brands in the Middle East, with significant experience in retail and wholesale, spanning several decades. The partnership with Dr. Martens will launch and then grow the brand’s presence in the UAE, initially through wholesale, with mono-branded store openings expected in the future.
Driven by a passion for design and quality, Crosby partners with iconic international fashion and luxury brands, serving as their official distributor in Latin America. The partnership with Dr. Martens will drive the brand’s reach in Mexico, Argentina, Paraguay and Chile and includes mono-branded retail stores and wholesale. The first mono-branded Dr. Martens store opened in Palermo, Buenos Aires, in August, to great reception. A second store, in Santiago, opened this week, marking the brand’s first store in Chile.
Ije Nwokorie, CEO of Dr. Martens, said: “These exciting partnerships are consistent with our strategy of entering new growth markets to reach more consumers than ever before through a capital-light approach. We see enormous potential for Dr. Martens in the UAE and Latin America and are delighted to have two partners who really understand both the depth and breadth of our iconic brand.”
