Boku Inc. (LON: BOKU), the world’s leading independent direct carrier commerce company, has announced that it has entered into a partnership with GoPay, the digital payments platform of Gojek, the largest on-demand multi-service provider in Southeast Asia. GoPay is the largest consumer digital payments platform in Indonesia, processing approximately 50% of the transactions made on the Gojek platform.
Through the partnership, Boku’s merchant customers in Indonesia will be able to introduce GoPay as an additional payment method, enabling ease of payments for a greater pool of end-users. The partnership reflects the growing popularity of e-wallets as the primary payment mechanism for multiple use cases like transportation, recurring entertainment subscriptions, and in-app and in-game micro-purchases.
Indonesia’s e-wallet market is set to be the fastest-growing fintech segment in the country, with projected growth from US$1.5 billion in 2018 to US$25 billion in 2023, according to management consultancy Redseer.
Jon Prideaux, Chief Executive of Boku Inc, commented:
“Boku’s mission is to make mobile transactions simpler, and this partnership with GoPay is a big step towards accomplishing that mission. We look forward to continuing our collaboration with GoPay to bring cashless payments to more consumers in Indonesia and to bring increased customer acquisition to global businesses operating in Indonesia.”
Timothius Martin, SVP Digital Product Marketer of GoPay, commented:
“As Indonesia continues to move towards digital payments and embraces a mobile-first society, GoPay and Boku share the same vision of providing convenience and greater opportunities to both consumers and businesses. With Boku’s leading network of global merchants we can immediately help traditionally underserved Indonesian consumers participate in the global digital economy.”