A simple tap can speak volumes about a company’s priorities. At Gymshark’s new headquarters, the choice of workplace water systems has become a deliberate nod to the brand’s commitment to eco-minded innovation and cohesive culture.
From the moment the Gymshark team began fitting out their contemporary HQ, they treated everyday routines as opportunities for strategic alignment rather than afterthoughts. With a workforce approaching 200 people, the leadership saw the standard office tea point as a chance to reinforce the company’s fitness and sustainability credentials. Instead of stocking cupboards with disposable cups or standard glassware, each staff member received a reusable travel mug, setting the stage for a more considered approach to hydration. This small shift in habits called for equipment that could match the aesthetic of their monochrome-themed office while delivering energy-efficient performance.
After evaluating several options, Gymshark settled on two matt black Billi Quadra Plus 15 systems to serve both floors of their building. These under-counter units deliver boiling, chilled, hot and cold filtered water, using advanced heat-exchange technology to minimise energy consumption, an operational detail that, over time, translates into tangible cost savings and stronger environmental credentials. The black finish of the taps not only complements the sleek office design but also underscores the premium, performance-driven ethos that Gymshark has cultivated among its global community of fitness enthusiasts.
Installation was handled in partnership with Oktra, whose project management ensured that the new hydration stations integrated seamlessly with the wider office fit-out. Within days of opening, the taps had become focal points for informal gatherings, subtly encouraging cross-team interactions that can spark creativity and reinforce a shared sense of purpose. Staff feedback has highlighted how the system’s ease of use encourages more frequent refills of water and specialty drinks, helping to keep the workforce energised without relying on single-use plastics or additional appliances.
Beyond the immediate aesthetic and practical benefits, this hydration upgrade speaks to investor-relevant themes of cost management, workplace wellbeing and brand differentiation. By opting for high-efficiency water dispensers, Gymshark demonstrates how seemingly minor capital investments can contribute to longer-term savings on utilities and waste disposal. At the same time, positioning the office as a showcase for sustainable technology bolsters the brand’s environmental, social and governance profile—an increasingly important factor for corporate partners and institutional investors alike.
Moreover, embedding sustainability into daily operations supports Gymshark’s reputation for innovation, a trait that transcends product development to influence every facet of the business. As the fitness industry evolves, consumers and investors are watching to see which brands can blend digital marketing prowess with authentic commitment to healthier living and environmental stewardship. By weaving an eco-forward mindset into even the simplest office interactions, Gymshark sends a clear signal that sustainability is not a marketing slogan but a core operational principle.
This approach also dovetails with Gymshark’s broader growth strategy. Having amassed over seven million active online supporters since its launch in Birmingham in 2012, the company continues to expand its global footprint. Ensuring that internal processes reflect external messaging reinforces credibility with customers and stakeholders. Investors assessing Gymshark’s long-term positioning can take confidence from management’s attention to detail, whether in product innovation, social media engagement or the choice of water dispensers. It illustrates a holistic management style that values employee experience, brand integrity and operational efficiency in equal measure.
In essence, what might be dismissed as a peripheral office amenity has been transformed into a strategic asset. The Billi systems do more than dispense water; they embody the brand’s identity, promote sustainable habits and foster the kind of environment where creativity and collaboration thrive. For investors seeking companies that deliver on both performance and purpose, Gymshark’s hydration rethink offers a distilled example of how thoughtful workplace design can reinforce a powerful growth narrative.
Strix Group plc (LON:KETL) is a global leader in the innovation, design, manufacture and supply of kettle safety controls, heating and temperature controls, steam management and water filtration technologies.
