National Research Corporation (NRC), a key player in the Health Information Services industry, has carved a niche by providing analytics and insights to improve patient and employee experiences across healthcare organizations. Despite a modest market capitalization of $429.9 million, NRC’s financial metrics offer intriguing insights for potential investors navigating the healthcare sector.
The most striking aspect of NRC’s financial profile is its impressive Return on Equity (ROE) of 66.87%. This figure is significantly above industry averages, indicating that the company is highly efficient in generating profits from its equity base. Such a high ROE could signal that NRC is using its resources effectively to create shareholder value, a critical consideration for investors seeking robust returns.
NRC’s current stock price is $18.64, nestled near the upper bound of its 52-week range of $10.13 to $18.73. This suggests the stock has experienced a positive trajectory, reflecting market confidence or potentially successful strategic initiatives over the past year. However, the lack of recent buy, hold, or sell ratings from analysts, coupled with the absence of a target price range, makes it challenging to predict future price movements based solely on external assessments.
Financially, NRC’s revenue growth has seen a slight decline of 3.40%, which may raise concerns about its growth prospects. Nevertheless, the company maintains a healthy free cash flow of $7.57 million, which supports its operations and dividends. Speaking of dividends, NRC offers a yield of 2.79%, with a payout ratio of 67.61%. For income-focused investors, this yield presents an attractive opportunity, especially in a low-interest-rate environment.
On the technical front, NRC’s moving averages suggest a stable stock with the 50-day moving average at $14.70 and the 200-day moving average at $14.35. Additionally, the Relative Strength Index (RSI) stands at 44.63, indicating that the stock is neither overbought nor oversold at this juncture. The MACD and Signal Line, both positive, suggest a bullish trend, albeit investors should exercise caution given the broader market conditions and macroeconomic factors affecting the healthcare sector.
NRC’s business model centers around subscription-based solutions, offering actionable insights into patient experiences and healthcare brand management. This positions the company to capitalize on the growing demand for data-driven healthcare solutions. Furthermore, innovations such as the Huey AI engine enhance NRC’s competitive edge, potentially driving future growth and expanding its market share.
Founded in 1981 and headquartered in Lincoln, Nebraska, NRC has a long-standing history in the healthcare analytics field. This longevity, combined with its innovative offerings, underscores its potential as a resilient investment in a rapidly evolving industry.
For investors, NRC presents a mixed bag: a high ROE and stable dividend yield are appealing, but the lack of clear growth in revenue and analyst guidance requires careful consideration. As always, potential investors should weigh these factors against their own risk tolerance and investment goals, considering the broader market dynamics and trends within the healthcare sector.





































