Asure Software Inc. (ASUR) Stock Analysis: Capitalizing on a 33% Potential Upside

Broker Ratings

Asure Software Inc. (NASDAQ: ASUR), a key player in the cloud-based Human Capital Management (HCM) industry, is garnering significant attention from investors due to its compelling growth prospects and analyst ratings. With a market capitalization of $293.4 million, Asure Software is positioned within the technology sector, specifically in the software application industry. Headquartered in Austin, Texas, the company has been operational since 1985, providing innovative solutions to help small and medium-sized businesses manage their workforce more effectively.

Currently priced at $10.805, Asure Software’s stock has seen a slight increase of 0.07% recently, with a 52-week range between $7.99 and $12.62. Investors are taking note of the stock’s potential upside, with analyst target prices ranging from $11.00 to $20.00, and an average target price of $14.40, indicating a potential upside of 33.27%.

Asure Software specializes in offering its HR tools as a Software-as-a-Service (SaaS), catering to businesses aiming to enhance productivity and compliance. Its diverse suite of solutions includes Asure Payroll & Tax for seamless payroll management and Asure Tax Management Solutions for efficient payroll tax processing. Additionally, Asure’s offerings like HR compliance services and AsureRecruiting simplify HR complexities and optimize talent acquisition processes.

Despite its innovative offerings, Asure Software faces certain financial challenges. The company’s trailing P/E ratio is currently unavailable, and it reported an EPS of -0.53, with a return on equity of -7.01%. Furthermore, the company’s free cash flow stands at a negative $8.54 million, raising concerns about its current profitability. However, its revenue growth of 10.10% showcases its ability to expand and capture market share, which is a positive indicator for growth-oriented investors.

On the technical front, Asure Software’s stock is trending above its 50-day and 200-day moving averages, at $9.77 and $9.87, respectively. The stock’s Relative Strength Index (RSI) is notably high at 95.96, which could suggest that the stock is overbought. However, the positive MACD of 0.12, compared to the signal line of 0.02, indicates a bullish momentum that might continue to drive the stock’s performance.

Analysts are overwhelmingly positive about Asure Software’s prospects, with 10 buy ratings and no hold or sell ratings. This consensus reflects the market’s confidence in the company’s strategic direction and growth potential. Although the absence of a dividend yield might deter income-focused investors, the lack of a payout ratio signifies that the company is reinvesting earnings into growth initiatives.

Asure Software’s commitment to enhancing HR functions through technology positions it well within an evolving market landscape. For investors seeking exposure to a promising tech company with substantial upside potential, ASUR presents a compelling opportunity. However, potential investors should weigh the company’s growth prospects against its current financial challenges and market conditions.

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