Asure Software Inc (NASDAQ: ASUR), a key player in the Technology sector, specializing in Software – Application, offers investors a compelling opportunity with a notable upside potential of 38.60%, according to recent analyst ratings. Headquartered in Austin, Texas, Asure Software has been providing cloud-based Human Capital Management (HCM) solutions that cater to the dynamic needs of small and medium-sized businesses across the United States.
The company’s current market capitalization stands at $264.87 million, with its stock trading at $9.54. Despite its volatility with a 52-week range fluctuating between $7.69 and $12.62, the stock shows promising future prospects. Analysts have unanimously issued nine buy ratings, with no hold or sell recommendations, suggesting a bullish sentiment towards Asure’s growth trajectory. The average target price is set at $13.22, presenting a notable upside potential for investors seeking growth opportunities in the tech space.
Asure Software’s strategic offerings include comprehensive HCM software solutions such as Asure Payroll & Tax and Asure Tax Management Solutions. These platforms streamline payroll processes and ensure regulatory compliance, highlighting the company’s commitment to delivering value to its clients. The suite of services is designed to enhance workforce productivity, maintain compliance, and ultimately support business growth.
Despite the absence of a trailing P/E ratio, the forward P/E stands at 10.52, indicating market expectations of earnings growth. However, investors should note the company’s challenges, such as a negative EPS of -0.63 and a return on equity of -8.71%, reflecting current profitability hurdles. The negative free cash flow of approximately $8.86 million further underscores the operational challenges, yet the company’s robust revenue growth of 23.70% offers a silver lining that could lead to future profitability.
Technical indicators provide additional context for potential investors. The stock trades above its 50-day moving average of $8.73 and its 200-day moving average of $9.01, suggesting a positive trend. However, the Relative Strength Index (RSI) at 27.20 indicates that the stock is currently oversold, potentially presenting a buying opportunity for those looking to capitalize on its low valuation.
Investors should also consider Asure Software’s strong focus on innovation and customer-centric solutions, which position it well amidst the growing demand for advanced HCM solutions. The company’s strategic initiatives, such as AsureMarketplace and AsureRecruiting, enhance its competitive edge by facilitating seamless integration with third-party providers and optimizing talent acquisition processes.
While the company currently does not offer a dividend yield, its strategic reinvestment into business growth and development initiatives may yield significant long-term benefits. The zero payout ratio indicates that Asure Software is channeling its resources towards enhancing its product offerings and expanding its market reach.
Overall, Asure Software Inc presents a compelling investment case for those looking to tap into the burgeoning HCM market. With its cloud-based solutions poised to benefit from the increasing digitization of HR processes, investors may find Asure’s growth potential and the attractive upside of 38.60% a noteworthy addition to their portfolio.


































