YouGov plc is a global research and data analytics firm that provides market research, opinion polls, and data-driven insights to businesses, governments, and organizations worldwide. Founded in 2000, the company is headquartered in London, UK, and operates in over 40 countries across Europe, Asia, North America, and the Middle East. With a panel of over 11 million people worldwide, YouGov collects and analyzes data on consumer behavior, brand perception, political opinion, social trends, and more. The company’s clients include some of the world’s leading brands, media companies, and public sector organizations. YouGov’s mission is to help its clients make informed decisions based on reliable data and insights.