VADO is highlighting a shift towards textured materials, natural colours and tactile finishes in bathroom design, as homeowners place greater emphasis on comfort, wellbeing and quality of living spaces.
The trend marks a move away from smooth surfaces, polished chrome and minimalist interiors towards fluted ceramics, brushed metals, natural stone and warmer colour palettes.
Bathrooms are becoming an increasingly important part of home renovation, with consumers focusing more on wellness and everyday comfort. This is creating demand for products that combine practical functionality with distinctive materials and finishes.
Natural colours such as terracotta, sage green, olive and warm stone are gaining prominence. Brushed brass, bronze and pewter finishes are also becoming more popular in premium bathroom projects, replacing the dominance of traditional chrome.
VADO has incorporated these design preferences into its Safari collection. The range features fluted surfaces, natural colour combinations and coordinated bathroom products, including vanities, basins, brassware and accessories.
The collection uses FSC-certified timber and includes water-conscious features such as flow-regulating brassware and cold-start basin mixers. These elements reflect growing interest in combining design with resource efficiency.
Norcros plc (LON:NXR) is a leading B2B producer of branded bathroom and kitchen products for its UK, South African and selected export markets. The portfolio is characterised by strong individual brands, together providing product breadth and channel diversity from a strong supply chain base.
