Proactis Holdings plc (LON: PHD), the global spend management company, has today announced that it has signed a long-term contract with DIWIDAG Systems International in Germany.
As announced at the time of the Interim Results during April 2019 the Group took a strategic decision to focus more tightly on a specific market segment with a focussed product portfolio with a view to improving its new business performance in the US, France and Germany.
This contract win represents a strategically important milestone, being the first new customer in Germany to sign up under that new strategy. This demonstrates the capability of its marketing and sales team to align its efforts to the needs of customers within that specific market segment and the suitability of the focussed product portfolio for that market segment.
Tim Sykes, Proactis Holdings PLC Chief Executive Officer, commented:
“We are delighted to have won our first customer in Germany under the new strategy outlined during April 2019.
We believe it is an early validation of our strategy to focus on a specific market segment in all of the geographies where we compete and that our product portfolio is a highly relevant proposition to that segment.
Further, our teams are very capable and are adapting well to the new strategy as we seek to build equivalent new business performance in Germany, France and the US to that which we already achieve in the Netherlands and the UK.”
Kathrin Kuropka, Supply Chain Management EMEA, DYWIDAG, Commented:
“We are very much looking forward to realising the benefits of the Proactis solution as we strongly believe that the product perfectly aligns to our needs”.