Retail consumers are becoming more deliberate. They may visit stores less often, but when they do, they usually have a clearer purpose and a stronger reason to buy.
This is particularly relevant for outlet and destination retail. These locations attract shoppers looking for value, brands and a worthwhile trip. That can make each visit more commercially useful than simple footfall figures suggest.
A retail asset is stronger when customers arrive ready to spend, not just to browse. The best-positioned centres are those with the right tenant mix, clear pricing appeal and a reason for shoppers to make the journey.
Strong outlet and destination retail schemes are difficult to recreate because they depend on location, brand relationships and operating experience.
Scotch Corner Designer Village brings together an unrivalled array of leisure and outlet shopping. Bringing together some of the finest brands from Yorkshire, the UK and the rest of the world.
