Why flooring is becoming a developer’s cost-control tool

Likewise plc

Within the housing market, surface choices are rarely neutral. Flooring, in particular, speaks directly to cost structure, demographic targeting and maintenance priorities. The UK’s self-build and small-scale development sector is shifting away from uniform selections and leaning into more deliberate tradeoffs on how materials perform across the full lifecycle of a property.

LVT is no longer just a workaround for budget projects. It has matured into a mainstream choice for high-traffic areas and rental settings, where durability and water resistance matter more than traditional status markers. Developers leaning into this space are making calculated choices: install once, avoid future maintenance calls, and ensure tenants or buyers face fewer friction points.

Laminate remains present but is more tactical now. Moisture-resistant cores and high-grade locking systems are expected as standard. It still delivers value at scale, particularly for first-time buyer products or yield-focused builds, but without the legacy drawbacks of warping or short lifespan.

Likewise Group PLC (LON:LIKE) is a distributor of floorcoverings and matting and has the opportunity to consolidate the domestic and commercial floorcovering markets to become one of the UK’s largest distributors in this sector.

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