Why flooring is becoming a developer’s cost-control tool

Within the housing market, surface choices are rarely neutral. Flooring, in particular, speaks directly to cost structure, demographic targeting and maintenance priorities. The UK’s self-build and small-scale development sector is shifting away from uniform selections and leaning into more deliberate tradeoffs on how materials perform across the full lifecycle of a property.

LVT is no longer just a workaround for budget projects. It has matured into a mainstream choice for high-traffic areas and rental settings, where durability and water resistance matter more than traditional status markers. Developers leaning into this space are making calculated choices: install once, avoid future maintenance calls, and ensure tenants or buyers face fewer friction points.

Laminate remains present but is more tactical now. Moisture-resistant cores and high-grade locking systems are expected as standard. It still delivers value at scale, particularly for first-time buyer products or yield-focused builds, but without the legacy drawbacks of warping or short lifespan.

Likewise Group PLC (LON:LIKE) is a distributor of floorcoverings and matting and has the opportunity to consolidate the domestic and commercial floorcovering markets to become one of the UK’s largest distributors in this sector.

Share on:
Find more news, interviews, share price & company profile here for:

Latest Company News

Likewise Group shortlisted for two AIM awards

Likewise Group has been shortlisted for two AIM Awards as it strengthens its balance sheet, expands distribution capacity and advances plans for further UK growth.

Likewise Group exchanges on £9.57m Corby distribution centre

Likewise Group plc has exchanged contracts to buy a new Corby distribution hub, with completion expected on 21 August 2026.

Likewise Group raises £32.5m as Retail Offer is oversubscribed

Likewise Group has raised approximately £32.5 million through its Placing, Subscription and oversubscribed Retail Offer, with the Retail Offer contributing around £4.0 million. Admission of the new shares is expected on 17 August 2026, subject to shareholder approval.

Likewise Group CEO discusses fundraising, capacity growth and revenue ambitions

CEO Tony Brewer outlines the Group’s successful fundraising, new Corby distribution hub, increased cutting capacity, positive trading and plans to grow revenue towards £300 million and beyond.

Likewise Group expands retail offer to raise up to £4.0 million

Likewise Group has increased its retail offer after strong demand, with gross proceeds now expected to reach up to £4.0 million.

Likewise targets £29.2m raise to expand distribution capacity

Likewise Group plans to raise up to £29.2 million to acquire a Corby distribution hub and expand the infrastructure supporting its long-term growth.

Search