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OnTheMarket Plc

OnTheMarket See record visit traffic and leads for May 2019

OnTheMarket plc, (LON: OTMP) the agent-backed company which operates the OnTheMarket.com property portal, announced today that traffic to its portal in May 2019 reached 25.4 million visits*, a new monthly record.

This result is more than an 8% increase on January’s seasonal high and previous record month of 23.5 million visits.

The increase in traffic helped to deliver record levels of leads for OnTheMarket’s estate and letting agent customers. Last month, the portal generated approximately a 15% increase in the number of phone and email leads compared with January 2019.

As at 3 June 2019, OnTheMarket.com displayed over 650,000 UK residential property listings.

The Company’s UK property stock is now over 83% of Zoopla’s1 and approximately 65% of Rightmove’s.2

The number of instant property alert emails sent by OnTheMarket during May reached in excess of 100 million.

To place this milestone in context, in its 2018 results announcement, Rightmove stated that it had sent 781 million instant alert emails in the year.

Ian Springett, Chief Executive Officer of OnTheMarket.com, said:

“Our May performance is further evidence that our growth strategy is working. We have delivered another set of record-breaking traffic and leads results for our estate and letting agent customers, many of whom are choosing to list their properties on a ‘New & exclusive’ basis. This is driving traffic to our portal while injecting competition into a market which was previously a ‘duopoly’.

The high volume of instant alert emails now being sent each month shows how our engagement with active property-seekers and the value we deliver to agents are both continuing to grow strongly.”

1 – As at 3 June 2019, Zoopla stated on its website that it was listing 562,144 UK residential sales properties and 225,592 UK residential lettings properties, totalling 787,736 properties – down from 822,250 as at 3 July 2018.

2 – Rightmove, in its 2018 Annual Report, stated that it had “1 million UK residential properties”.