Fresh from multiple wins at the Irish Franchise Association Awards, Brendan Duigenan sets out why Esquires’ momentum is about more than recognition. He points to a franchise model built around multi-site growth, sharper operating tools, stronger customer loyalty and a clearer sustainability story, while also signalling near-term expansion in Ireland and a continued focus on cost discipline and shareholder value.
Key Moments
- 00:19 – What the Irish Franchise Association wins mean for Esquires
- 00:39 – Why franchisee-led growth sits at the centre of the strategy
- 01:53 – The case for backing multi-site operators over one-store expansion
- 03:05 – How Esquires plans to evolve as the brand grows
- 03:43 – New support tools helping franchisees stay front of house
- 04:05 – Sustainability and ethical sourcing move further into focus
- 04:34 – Why food and beverage innovation matters more than ever
- 04:58 – App and loyalty growth from 1,500 to 25,000 members
- 05:23 – Protecting the warmth and authenticity behind the brand
- 05:41 – What investors can expect from Cooks Coffee Company next
- 06:05 – Four new Irish locations planned in the next six weeks
- 06:10 – Cost control, efficiency and long-term shareholder value
Company summary:
Cooks Coffee Company operates and franchises the Esquires coffeehouse brand, focusing on premium café experiences, community-led locations, franchise growth and customer loyalty.
