Cerillion is putting artificial intelligence at the centre of its telecoms software platform with the launch of its AI Hub, a set of tools designed to help communications service providers automate work, speed up decision-making and improve customer operations.
The offer is focused on practical use inside telecoms businesses. Rather than presenting AI as a separate add-on, Cerillion is embedding it across its existing BSS/OSS suite. This gives operators access to AI features inside core systems used for billing, product management, customer service, sales, marketing and operations.
Telecoms operators face constant pressure to cut costs, launch new services faster and improve customer retention. Cerillion is targeting those needs with AI tools that support faster product launches, better campaign performance, more personalised customer offers, improved sales conversion, quicker billing support and earlier detection of anomalies that could affect revenue or service quality.
Cerillion’s AI Hub includes AI agents that can carry out defined tasks across approved systems. These agents are designed to work within clear controls, including permissions, human approvals, data privacy and audit trails. Telecoms companies need automation that can be trusted in complex environments where customer data, billing accuracy and service reliability are critical.
The company highlights several use cases. Its Catalogue Agent can create tariffs, bundles and packages from natural language prompts, images or voice input. Its Promotions Agent supports faster promotion launches. The Sales Agent recommends products and drafts quotes for review. The Billing Agent helps explain billing changes in plain language, while anomaly detection tools can flag problems before they become larger operational or revenue issues.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.
