4imprint Group plc (LON:FOUR), a direct marketer of promotional products, has announced its final results for the 52 weeks ended 27 December 2025.
Operational overview
- Resilient performance amidst a volatile macroeconomic environment
- 2,060,000 total orders received in 2025 (2024: 2,124,000)
- Existing customer orders flat to prior year, reflecting strong and consistent retention rates
- New customer orders declined 12%, broadly consistent throughout the year
- Average order value increased 1%
- Double-digit operating profit margin of 10.8% maintained, supported by a strong gross profit margin and
flexibility of the marketing mix - Group well financed with cash and bank deposits of $132.8m (2024: $147.6m)
- c.$10m project to relocate the leased downtown Oshkosh, Wisconsin office space to the recently expanded
distribution centre underway and expected to be completed in mid-2026
Paul Moody, 4imprint Group Chairman said:
“Trading results in the first two months of 2026 have been in line with the Board’s expectations. Orders and revenue are slightly down compared to the same period in 2025, reflecting continued uncertainty in the market. As anticipated, tariff-related costs are being phased in by suppliers and tariff policy continues to evolve. Whilst these factors may influence revenue and margins in 2026, the business will continue to be managed to deliver solid financial results in the near term, and best position us to take advantage of opportunities that will present themselves as economic and market conditions improve.
Despite a challenging environment, our view of the prospects of the business is unchanged. The Board is confident in the Group’s strategy, competitive position, and long-term growth opportunity.”
Chairman’s Statement
Performance summary
The Group delivered a resilient operational and financial performance in 2025 amidst a volatile macroeconomic environment, reinforcing the quality of our long-term strategy and business model.
Group revenue for 2025 was $1.35bn (2024: $1.37bn). Profit before tax for the year was $150.8m (2024: $154.4m) and basic earnings per share was 404.4c (2024: 416.3c).
Gross profit margin remained strong in 2025 at 32% (2024: 32%). The marketing mix provided the flexibility we anticipated, and as a result, a double-digit operating profit margin has been maintained for 2025.
The business model is highly cash-generative, with cash and bank deposits at the end of 2025 of $132.8m (2024: $147.6m), meaning that the Group is well-funded entering 2026. The consistent cash-generative profile of our model allows us to invest in the business, positioning us for future growth at the same time as providing meaningful returns to our Shareholders through dividend payments.
Strategy
Our strategy remains unchanged. We aim to deliver attractive organic revenue growth by increasing share in the fragmented, yet substantial, markets that we serve.
Whilst recognising the uncertain market conditions, we continue to take a long-term view, investing in the people, marketing, technology, and infrastructure required for success. From experience, we know that maintaining investment in the business in more difficult times positions us to take advantage of market share opportunities when conditions improve.
Dividend
The Group finished 2025 in a strong financial position with cash and bank deposits of $132.8m (2024: $147.6m). The Board recommends a final dividend per share of 160.0c (2024: 160.0c) giving a total paid and proposed 2025 regular dividend per share of 240.0c (2024: 240.0c).
Chair transition
I am delighted to welcome our new Chair Designate, Paul Forman, to the Company; his experience and insights will support the Group in the delivery of its strategic ambition. Under Paul’s leadership, I am confident our culture and values will continue to thrive.
Throughout my time here, I have valued the dedication and endeavour of our people, at all levels of the Group. Their commitment to living our shared values has enabled us to successfully navigate challenges and seize opportunities in order to accelerate our growth.
As I step down, I do so with gratitude for your trust and optimism for the future of our Company. I am hugely proud of the significant progress we have achieved together; it has been a privilege to have been associated with our success.
Outlook
Trading results in the first two months of 2026 have been in line with the Board’s expectations. Orders and revenue are slightly down compared to the same period in 2025, reflecting continued uncertainty in the market. As anticipated, tariff-related costs are being phased in by suppliers and tariff policy continues to evolve. Whilst these factors may influence revenue and margins in 2026, the business will continue to be managed to deliver solid financial results in the near term, and best position us to take advantage of opportunities that will present themselves as economic and market conditions improve.
Despite a challenging environment, our view of the prospects of the business is unchanged. The Board is confident in the Group’s strategy, competitive position, and long-term growth opportunity.
Paul Moody
Chairman
10 March 2026
