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Pelatro Plc

Pelatro Plc selected by PrimeTel to supply its mViva Contextual Marketing Solution

Pelatro Plc (LON: PTRO), the global Multichannel Marketing Hub software specialist, today announced that it has been selected by PrimeTel to supply its mViva Contextual Marketing Solution. PrimeTel is one of the leading and fastest growing Telecom providers in Cyprus and has approximately 200,000 subscribers. The terms of the contract provide a fixed fee every month and a share of the incremental revenue generated. Following this contract win, and the recent agreement with Grameenphone, the Company now has $3.3m revenue contracted for the financial year 2019.

After the addition of PrimeTel, Pelatro’s mViva Contextual Marketing Solution, which is part of its Multichannel Marketing Hub offering will be used by more than a dozen telcos.

PrimeTel operates its own private 4G Mobile Network and the largest privately owned fibre-optic network in Cyprus, offering a variety of complete communication solutions to personal, business and wholesale customers. Meanwhile, the company’s high-performance international network spans across Germany, Greece, Russia and the United Kingdom providing network connectivity, data communications and IP-based services.

Regarding this cooperation, Theodosis Theodosiou, Chief Commercial Officer of PrimeTel Plc said:

“We trust that Pelatro’s Contextual Marketing Solution will help us strengthen our customer-centric approach, increasing customer engagement and enhancing customer experience”.

Commenting on this contract win, Subash Menon, Managing Director of Pelatro Plc said:

“We are delighted to have secured this contract win for our mViva Contextual Marketing Solution and look forward to working closely with PrimeTel. Expanding further into Europe is a key element of our near-term strategy, so this latest news is a positive development for Pelatro as we continue our expansion.”