Pelatro Plc (LON:PTRO), the global Multichannel Marketing Hub software specialist, has announce today that it has been selected the supply its Loyalty Management Solution to Grameenphone, the leading telco in Bangladesh with approximately 65 million subscribers and part of the Telenor Group of Norway.
Pelatro has already been supplying its Contextual Marketing Platform to three operating companies of the Telenor Group under a Global Framework Agreement (GFA), one of which was Grameenphone, pursuant to the acquisition of certain assets of the Danateq Group in July 2018. The GFA was recently expanded to include the Group’s Loyalty Management Solution, thereby deepening the engagement between Telenor and Pelatro.
As a direct result of the inclusion of the Loyalty Management Solution in the GFA, Grameenphone, which was evaluating several options, chose Pelatro as its partner for this key marketing activity. At the time of the Acquisition, the Company outlined the opportunity to sell multiple products to each of its customers, thereby making Pelatro a more relevant and embedded partner of the telcos. The Grameenphone deal supports the outlined strategy by the Company and is further evidence of the opportunity.
This contract also reinforces the confidence of the Company that it is in a strong position to sell the Loyalty Management Solution to other telcos, including existing customers of Pelatro in due course.
Pelatro Plc Managing Director & CEO Subash Menon, commenting on this contract win, said:
“We are delighted with this endorsement of our strategy and product from a leading telco like Grameenphone. This also shows clear evidence of the strategic rationale of the Acquisition and provides further confidence in the Company’s strategy to expand its offering to existing and new customers”