Newbury Racecourse has signed Arbuthnot Latham as its official banking partner, giving the bank a visible year-round presence across the venue and giving Newbury another premium name in its commercial line-up.
Newbury is adding a banking partner with an established brand and a specialist interest in racing, while Arbuthnot Latham is using the racecourse as a route into a relevant client base. The partnership includes branding in the parade ring and in owners’ and trainers’ areas, putting the bank in front of participants and guests with direct links to the sport.
These are high-value areas within the venue, so the commercial logic is about access and relationship building as much as visibility. For Newbury, that supports the wider value of the racecourse as a platform for premium partners looking to engage with a targeted audience rather than simply buy advertising space. For Arbuthnot Latham, it creates a practical setting in which to build credibility in racing and the wider equine market.
Arbuthnot Banking Group PLC (LON:ARBB), operating as Arbuthnot Latham, offers private and commercial banking products and services in the United Kingdom. Established in 1833, Arbuthnot Banking is headquartered in London, United Kingdom.
