INTERVIEW: Warpaint London plc – Further Growth and Penetration

Warpaint London plc (LON:W7L) CEO Samuel Bazini and CFO Neil Rodol talk to DirectorsTalk about its latest interim results for the 6 months to 30 June 2018. Neil talks us through the key points from the release while Sam explains after having acquired its US distributor the opportunities available now to the company and the strategy being employed both short and long term.

Warpaint London plc is a colour cosmetics business, based in Iver, Buckinghamshire. It is made up of two divisions: close-out and own-brand. The second and larger own-brand division primarily consists of the Group’s flagship brand, W7, together with the Technic, Body Collection and Man’stuff brands acquired through the acquisition of Retra Holdings in 2017.

W7 is an extremely creative, design-focused cosmetic brand proposition with a focus on the 16-30 age range, delivering high-quality cosmetics at affordable prices. The W7 brand has grown organically since its inception in 2002 and now contains over 700 items which are sold into high street retailers and independent beauty shops across the UK, Europe, Australia and the US. In 2017, W7 was supplied in more than 60 countries.

In 2017 Warpaint completed the acquisition of Retra Holdings Limited, a UK colour cosmetics business with a significant focus on the gifting market, principally for high street retailers and supermarkets including Boots, Superdrug and Asda. Retra owns three major brands: Technic, Body Collection and Man’stuff, in addition to supplying white label cosmetics produced for several major high street retailers including Asda and Matalan.

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