Fibo strengthens digital specification through ArtiCAD partnership

Norcros Plc

Fibo has added its full range of waterproof wall panels to the ArtiCAD design platform, giving customers, designers, developers and installers a more direct way to visualise and specify its products during bathroom planning.

ArtiCAD users can now search for Fibo in the platform’s catalogue and place any of the company’s décors and finishes directly into a bathroom design. Bathroom products are often selected from small samples and brochure images. These formats can make it difficult to judge how a finish will look across a complete room, creating hesitation and potentially extending the decision-making process.

Fibo’s integration with ArtiCAD addresses that issue by allowing its wall panels to be viewed within a more realistic representation of the finished bathroom. Customers can compare different options, assess how individual décors work within a wider design and make decisions with a clearer idea of the intended result.

The development also strengthens Fibo’s position at the specification stage. Rather than relying on customers to encounter the product later in the purchasing process, the company’s full range is now available within a platform used to develop bathroom concepts.

Earlier visibility can be important when several parties are involved in a project. Designers need to present ideas clearly, developers need to review specifications and installers need to understand what has been selected. A shared visual reference can make those discussions more straightforward and help reduce uncertainty before a project moves forward.

Norcros plc (LON:NXR) is a leading B2B producer of branded bathroom and kitchen products for its UK, South African and selected export markets. The portfolio is characterised by strong individual brands, together providing product breadth and channel diversity from a strong supply chain base.

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