Cloudified Holdings Limited (LON:CHL), the AIM-quoted cash shell which has agreed heads of terms to acquire PowerPlay Media and Entertainment Limited by way of a reverse takeover, has provided the following update on PowerPlay’s progress against its core business objectives of distributing and monetising entertainment media assets and delivering high-value, high-margin content and live events to more than 500 million mobile consumers worldwide.
Highlights
| · | An executed strategic MoU with Penrose Systems, a leading mobile content distribution platform with access to approximately 350 million mobile users, which establishes the framework for content and gaming commercialisation of PowerPlay content; |
| · | Three-year Commercialisation and Distribution Framework Agreement with Jungo TV LLC, which expressly identifies Penrose as the first property and permits the introduction of further properties; |
| · | Commercial agreement with YATOP, TikTok’s leading media optimisation agency based in Los Angeles, with two PowerPlay multinational clients already engaged. |
| – the Directors expect these two clients to generate recurring revenue of approximately US$56,000 per month to PowerPlay once fully established; | |
| · | A signed distribution and monetisation contract with Framerate, one of the largest provider of Pay Per View (PPV) content to the American penitentiary system. |
| – the Directors expect the agreement to generate baseline recurring revenue of approximately US$50,000 per month; | |
| · | Combined recurring revenue from the YATOP and Framerate agreements of approximately US$106,000 per month, or approximately US$1.3 million annualised, once fully established; |
| · | PowerPlay to participate in the promotion, international distribution and advertising and sponsorship sales for an IBF World Championship event in Manila, scheduled to take place on 14 November 2026; |
| · | The creation of PowerPlay’s Advisory Board comprised of high profile industry experts. |
Othman Shoukat, Executive Chairman of PowerPlay Media, commented:
“These developments demonstrate the PowerPlay model working as intended: monetising the content assets we control and the commercial relationships we have developed through a capital-light, scalable structure.
“Once fully established, the YATOP and Framerate agreements are expected to generate combined recurring revenue of approximately US$1.27 million annualised, without requiring capital investment or fixed-cost commitments from PowerPlay. This builds on existing contracts with SAFF, MBC and SuperSport referenced in our announcement of 29 June 2026.
“Most notably, we have established a pathway through which content owners, beginning with Penrose and its reach of approximately 350 million users, can access major telecommunications networks. Our initial focus is mobile gaming, where carrier billing removes a key payment barrier and helps convert large mobile audiences into paying customers. The same infrastructure can monetise PowerPlay’s content and live events, including the IBF World Championship in Manila. Together, these agreements provide recurring revenue and a repeatable route to international distribution.”
