PowerPlay Media is positioning itself for AIM through a reverse takeover with Cloudified Holdings, with Executive Chairman Othman Shoukat outlining a capital-light sports, media and live events model already targeting $11m-$12m of first-year revenue. From global distribution rights for the All Women’s Sports Network to combat sports partnerships, Saudi-linked media reach and recurring event IP, the interview sets out how PowerPlay aims to turn high-growth audiences into contracted, diversified revenue.
Key Moments
- 00:15 — PowerPlay Media’s planned AIM route through Cloudified Holdings
- 00:26 — Othman Shoukat’s M&A, private equity and sports-media background
- 01:39 — PowerPlay’s focus on women’s sport and combat sports
- 03:06 — Targeting $11m-$12m of first-year revenue from existing partnerships
- 04:51 — Global rights for the All Women’s Sports Network
- 05:06 — Whoopi Goldberg, Shaquille O’Neal and the rise of women’s sport
- 07:38 — Commercial partnerships across content, broadcast and live events
- 07:45 — Black Belt Magazine, MBC, SuperSport and Saudi football connections
- 09:53 — How partnerships translate into recurring revenue streams
- 10:17 — Investor milestones expected over the coming months
- 10:28 — Converting pipeline opportunities into contracted revenues
- 12:33 — Closing remarks from Othman Shoukat
PowerPlay Media is an end-to-end sports, media and live events business focused on high-growth markets including the Middle East, Asia and Africa, with current emphasis on women’s sport and combat sports. Its model combines media distribution, sponsorship, advertising, broadcast revenues and recurring live events.
