Strix Group Plc Secure Boots Contract through Aqua Optima


Strix Group Plc (LON:KETL), the AIM listed global leader in the design, manufacture and supply of kettle safety controls is pleased to announce that Aqua Optima, the Company’s water filtration business, has secured a contract to stock five of its core water filtration products in 1,000 Boots stores across the UK and Ireland.

The agreement secures nationwide distribution for the Company, with the products being rolled out including the Evolve Water Filter, the Aqua Optima Oria Water Jug with Evolve Water Filter and the Aqua Optima Universal Replacement Water Filter.

Nigel Wheeler, Director of Aqua Optima, said: “We are delighted to supply our products to 1,000 Boots stores across the UK and Ireland supports our ambition to become the leading water filtration brand in the UK.

“The introduction of the Aqua Optima brand further challenges the market leading brands and will allow Boots to offer their customers a wider and more cost effective range of quality water filtration products.”

Isle of Man based Strix Group Plc, is a global leader in the design, manufacture and supply of kettle safety controls and other components and devices involving water heating and temperature control, steam management and water filtration.

The company’s core product range comprises a variety of safety controls for small domestic appliances, primarily kettles. Kettle safety controls require precision engineering and intricate knowledge of material properties in order to repeatedly function correctly. Strix has built up market leading capability and know-how in this field since being founded in 1982.

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