Silverbullet has delivered a WhatsApp-based customer engagement programme for a global consumer packaged goods brand, generating more than 10,000 incremental product orders and a conversion rate above 70% within weeks of launch.
The project used an agentic omnichannel approach designed to drive repeat purchasing. Instead of using WhatsApp only for customer communication, Silverbullet built it into the purchasing journey, creating a more direct route from engagement to transaction. The case study shows Silverbullet applying its technology and customer experience capabilities to a defined business objective and producing measurable results.
Repeat purchasing is an important part of the model. Rather than focusing only on customer acquisition, the programme was designed to encourage existing customers to buy again. This gives brands a way to use conversational channels as part of an ongoing customer relationship rather than as a one-off marketing tool.
More than 10,000 incremental orders and a conversion rate above 70% were achieved within weeks, giving the customer an early indication of whether the programme was commercially effective. Faster feedback can make digital engagement projects easier to assess and refine.
Silverbullet’s role goes beyond the use of WhatsApp itself. The value lies in connecting customer data, digital channels and automated engagement around a measurable outcome. That makes the case study relevant to brands that want to turn customer interactions into purchasing activity rather than treating marketing channels separately.
The deployment also provides Silverbullet with a practical reference point for future commercial discussions. A live example with a global CPG brand gives the company evidence that its approach can operate in a large consumer environment and can be measured against clear transaction-based outcomes.
Silver Bullet Data Services Group plc (LON:SBDS), ‘Silverbullet’, is the leading Data-Driven Customer Experience (CX) Company, that empowers the world’s leading brands to better understand the data they collect, store, and activate to improve customer experiences.
