Silverbullet’s work with Flight Centre gives investors a clear example of the company’s role in helping large consumer brands turn customer data into measurable commercial value.
Flight Centre wanted to improve how it used customer data across its marketing activity. The travel group had a large customer base, but its ability to personalise communications was limited by legacy systems and fragmented data. This made it harder to understand customers, target them effectively and deliver more relevant messages at the right time.
Silverbullet supported Flight Centre in modernising this environment through work with Salesforce. The project focused on bringing customer data together, improving data quality and helping Flight Centre build more personalised customer journeys.
Companies can no longer rely on broad, generic customer targeting in the same way. They need owned customer insight that is accurate, usable and connected across channels.
Replacing legacy systems and changing customer engagement processes can be difficult, particularly for a large business with existing teams and workflows. Silverbullet’s work helped Flight Centre move towards a more practical, operational use of customer data.
Flight Centre doubled first-party data conversions, reduced bounce rates by 10% and achieved record-high transactions across multiple channels.
Silver Bullet Data Services Group plc (LON:SBDS), ‘Silverbullet’, is the leading Data-Driven Customer Experience (CX) Company, that empowers the world’s leading brands to better understand the data they collect, store, and activate to improve customer experiences.
