Silver Bullet Data Services Group plc (LON:SBDS), a provider of digital transformation services and products, has announced an extended contract with Mars Petcare US, which provides pet nutrition, health, and veterinary services as part of Mars, Incorporated.
Silverbullet has extended its partnership with Mars for the third consecutive year, for a value of US$2.3 million, from January to December 2024.
In this extended collaboration, the Company will be broadening its support to Mars across three primary workstreams, specifically dedicated to the implementation of AI driven first party customer data intelligence.
The expanded scope includes:
| · | Customer Experience (“CX”) Activation – by providing support in the design and execution of cross-channel customer journeys and leveraging Salesforce platforms, as well as proprietary and third party GenAI tools. |
| · | Data Management & Integrations – assisting with customer data management and facilitating custom integrations between the Salesforce marketing technology (“martech”) stack and other tools and data sources. |
| · | Data Visualisation & Insights – extending support in the design and creation of customised data dashboards. These dashboards aim to provide marketing intelligence and insights for informed decision-making. |
Ian James, Chief Executive Officer of Silver Bullet Data Services, commented: “Our enduring partnership with Mars Petcare US, now entering its third year, reflects our commitment to delivering transformative data solutions. I am delighted to announce the expansion of our collaboration, supporting Mars across crucial workstreams in data-driven customer experiences. The strides we have made together are a testament to the shared commitment to innovation and quality. We look forward to another year of mutual growth and success, reinforced by the continued trust and collaboration with Mars Petcare US.”
