Physitrack Plc (PTRK.ST), a global provider of AI-powered clinical software for rehabilitation and workforce wellbeing, has announced further details of the commercial model for Physitrack EMR, its recently launched next-generation electronic medical record for physical therapy and rehabilitation practices.
The launch has generated strong initial demand, with more than 100 clinics representing well over 500 potential end users signing up for early access to Physitrack EMR in the first five days following its launch on 28 September 2026.
Commercial model
The EMR is sold as a single bundle with Physitrack’s existing home exercise prescription (HEP) subscription and Remote Therapeutic Monitoring (RTM), with optional add-ons available on top. In the US:
– Early access is free until 1 January 2027.
– Clinics that join before then pay a founder rate of $41.99 per user per month for 12 months.
– The list price from 1 January 2027 is $59.99 per user per month.
– The optional AI scribe add-on costs $19 per clinician per month ($15 at the founder rate), for a full list price of $78.99.
– RTM patient usage is priced separately at $8 per active plan of care.
The Group also expects to introduce payment processing functionality within Physitrack EMR during 2027, enabling clinics to collect patient payments directly through the platform.
The opportunity
The launch expands Physitrack’s position within the clinical technology stack, from primarily providing home exercise prescription and patient engagement technology to providing the underlying system of record through which clinics manage their broader workflows. For an existing US customer at list price, moving to the EMR raises the monthly price per user from $23.99 to $59.99, with revenue per customer able to grow further as clinics add the AI scribe and, in due course, payments.
Henrik Molin, CEO and co-founder of Physitrack, commented:“The response since launch has been very encouraging. In just five days, more than 100 clinics representing over 500 potential end users have signed up for early access, an early sign of real appetite for a different kind of EMR. We’re building one where AI does more of the work around the clinician, with home exercise prescription at the heart of the patient journey. We’re only at the beginning, but it’s a very promising start.”
Physitrack EMR attracts 100 clinics in five days
- Written by: Amilia Stone
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Physitrack has signed up more than 100 clinics representing over 500 potential users for early access to its new EMR, with founder pricing available until 1 January 2027.
Physitrack has launched its own electronic medical record for US physical therapy and rehabilitation practices, expanding its offering into clinical workflow management with paid subscriptions planned from January 2027.
A global patient base of around 1.71 billion people is creating a sizeable opportunity for digital musculoskeletal rehabilitation and remote care.
Physitrack is building its role as a digital rehabilitation layer that works alongside the EMR systems already used by physical therapy practices.
Physitrack is positioning its platform alongside physical therapy billing software, focusing on patient engagement, rehabilitation workflows and system integration.
Physitrack has been selected as the digital rehabilitation platform for a US metropolitan safety net healthcare system, covering 86 practitioners. The three-year agreement has a potential total contract value of approximately US$83,000, with go-live expected in Q4 2026.
