FAIRFX Group PLC (LON:FFX), the multicurrency payments specialist, has agreed a deal with Sky Media, the advertising arm of Sky, to be a sponsor of Sky Sports F1 for the 2017 season; having previously sponsored the channel in 2015.
The campaign commences with the first practice session at the Australian Grand Prix™ on March 24th, and runs until the conclusion of the season at the Abu Dhabi Grand Prix™ on November 26th. Sky Sports F1 is the only place where viewers can watch all 20 races live in HD and now ultra HD. The company’s sponsorship campaign will feature its market leading currency products, Currency Cards, Corporate Cards and International Payments, and will help raise further awareness of its offering and brand.
FFX took the decision to return as a sponsor following an extensive analysis of the performance of the previous sponsorship in 2015, which clearly demonstrated the benefits in terms of brand awareness as well as cost effective-customer acquisition.
Ian Strafford-Taylor, CEO of FAIRFX Group PLC, said: “It is fantastic for FairFX to be returning to Sky Sports F1, positioning the brand in the same premium environment as DHL and previous sponsors such as Rolex, Shell and Santander.
“Given the positive impact of our previous experience and learnings on how to further leverage our position as a sponsor through content activation, it was a logical strategic decision to seize the opportunity to team up again with Sky Sports F1 for 2017.”
Rachel Bristow, Sky Plc Media Director of Partnerships, also said: “We are delighted that FairFX has returned as a sponsor of Sky Sports F1. FairFX has experienced TV’s proven power to build brands and businesses and we look forward to working with them to make the partnership work even harder both on and off screen.”