CentralNic Group PLC (LON:CNIC), the global internet platform that derives revenue from the subscription sales of domain names and web services, has been awarded a project by Dot London Domains Limited, a subsidiary of London & Partners, the business growth and destination agency for London which reinvests profits into creating additional economic growth for the city.
London was one of the first cities in the world to get its own official TLD name, .London. Through owning and using a .London domain name, organisations and individuals can boost the profile of their websites through a closer and clear association with the London’s brand and reputation, recognised globally as one of the world’s leading cities.
CentralNic’s contract with Dot London Domains Limited is for the supply of technical registry services. These underpin the infrastructure of .London and support its growth and sustainability through marketing programmes and initiatives that drive adoption and use of this sought-after top level domain.
CentralNic’s registry service is already the global leader in the support of Top Level Domains and this new project marks a further addition to its ever-expanding portfolio of geographic top-level domains (GeoTLDs).
Gavin Brown, Head of CentralNic’s Registry Services, said: “CentralNic’s sophisticated solution for domain registry management has once again demonstrated its industry-leading qualities and we are thrilled to have been awarded this contract for .London by Dot London Domains Limited. Being a London-headquartered company ourselves makes this project all the more important for us and we are looking forward to working with the .London team and playing a vital role in helping to reinforce London’s cultural and iconic status online.”
Rose Wangen-Jones, Managing Director Marketing and Destination at London & Partners, said: “CentralNic Registry impressed us with their strong technical capabilities and data skills. In order to mitigate as many of the associated challenges as possible, choosing a partner with expertise in domain migration not only from a technical aspect but also an operational one too, was extremely important to us, and CentralNic Registry leads the field in that respect.
“CentralNic Registry’s ability to provide a fully integrated service was also key. CentralNic Registry has been providing marketing support for GeoTLDs from the beginning and we’re looking forward to tapping into their knowledge to really drive awareness of the .London TLD.
“CentralNic’s comprehensive service offering, clear understanding of our requirements and proven stability spanning over 20 years has made them the perfect choice to be the backend service provider for our TLD.”