888 Holdings Plc (LON:888), one of the world’s leading online gaming and entertainment solutions providers, today announced that it has launched the 888sport brand in New Jersey. The launch marks the first time that 888 has offered sports betting to customers in the United States and paves the way for the Company to launch in additional U.S. states as future regulation allows.
888sport has been launched in New Jersey with Kambi, the Company’s tier-1 sportsbook provider across global regulated markets and will offer customers a diverse selection sports markets to bet on across desktop, mobile and tablet devices. The launch complements the 888casino and 888poker brands already established in New Jersey with each product leveraging 888’s powerful back-office systems, CRM and marketing capabilities to enhance the Company’s return on investment. In addition, customers in the state will now be able to enjoy an unrivalled poker experience, a unique portfolio of casino games and a leading range of sports betting markets from a single login and bankroll.
As the New Jersey online gaming market continues to grow and develop, the launch of 888sport is the latest significant development for 888 in the state, and further strengthens the Company’s relationship with Caesars Entertainment as it extends the scope of its partnership to now include sports betting. In recent months 888 has added approximately 200 new games to its New Jersey casino offering including, in August, the introduction of a significant new portfolio of Live Dealer casino games. In addition, in April the Company extended its unique inter-state poker network to include New Jersey, thereby enabling poker players across the three regulated U.S. states of Nevada, Delaware and New Jersey to compete with one another. To help spearhead the Company’s continued expansion across the regulated U.S. online gaming market., Yaniv Sherman, 888’s Senior Vice President, Head of Commercial Development, has relocated to the Company’s New Jersey office from September.
Itai Frieberger, CEO of 888, commented: “The launch of 888sport.com in New Jersey is a major milestone for the Company in our ongoing expansion across the regulated U.S. online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated U.S state.
888 has been committed to developing its position in the U.S. since launching in Nevada, the first regulated U.S. state, nearly six years ago and today we are the only operator with a presence in all three regulated U.S. states. We now have our sport, casino and poker products all operational in the U.S. and are continually developing our proposition, brands and technology to ensure that the Group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows.”