VADO has added a brushed brass finish to its Booth & Co collection, extending the range across traditional bathroom and kitchen products. This move strengthens the appeal of an existing brand without changing its core market position. It is a straightforward range extension aimed at improving choice, supporting premium presentation and making the collection easier to specify as a complete scheme.
The new finish has been introduced across brassware, showering products and accessories, with kitchen mixers also included. That gives VADO a broader and more joined-up offer under the Booth & Co name. A coordinated finish across multiple categories can help customers, retailers and designers buy more from a single range rather than mixing products from different suppliers.
Extending the same finish beyond the bathroom gives VADO a chance to capture more spend across the home and present a more unified design story. That kind of cross-category consistency can help both brand visibility and sales efficiency, particularly when customers want one finish language across several rooms.
Norcros plc (LON:NXR) is a leading B2B producer of branded bathroom and kitchen products for its UK, South African and selected export markets. The portfolio is characterised by strong individual brands, together providing product breadth and channel diversity from a strong supply chain base.
