UK flooring sector strengthens as Likewise builds momentum

Likewise plc

Likewise Group, listed on AIM, operates as a leading distributor of floorcoverings, rugs, and matting across the UK. Benefiting from a £3.2 billion UK floorcovering market that continues to grow at approximately 2–3 percent annually, the company is well positioned amid an industry moving toward consolidation .

In 2024, Likewise reported record revenue of £149.8 million, marking a 7.4 percent increase versus the previous year, with the core “Likewise Floors” segment growing even faster at 15.5 percent . Underlying EBITDA rose to £8.8 million, supported by strong cash flow (£7.2 million from operations), setting the stage for healthier long-term margins .

Having consistently produced monthly revenues equivalent to an annualised rate of circa £170 million, the board now anticipates reaching the long-term sales goal of £200 million within a few years . Key enablers include strategic investments in logistics hubs (notably in Plymouth, Glasgow, Newport, and others), plus a broadened salesforce and expanded processing capacity .

Early 2025 performance has reinforced this trajectory. Q1 revenue surged by 10.7 percent year on year, with branded businesses growing 14.6 percent, driven by enhanced infrastructure, logistics investment (including a new Plymouth logistics centre), and improved cutting capabilities in Glasgow. Expansion in Newport is expected to complete in early 2026 . Management has expressed confidence in meeting 2025 targets and delivering increased profitability, thanks to leveraging the post-autumn momentum .

These results reflect a flourishing UK flooring sector, with consumer spending on interiors recovering and independent retailers seeking national-level partners – teeing up Likewise as a prime benefactor .

Likewise Group stands out in a steadily expanding industry through a combination of organic growth, thoughtful acquisitions, and logistical scale. With record 2024 revenue, accelerating 2025 momentum, and a clear path to £200 million sales, the company is firmly poised to capitalise on consolidation trends in the UK flooring distribution market.

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