Plus500 Ltd (LON:PLUS) has announced the launch of sports event-based contracts in the US, CFTC-regulated financial contracts that represent the highest-engagement category in prediction markets and significantly expand the Group’s addressable market.
Plus500 has today launched CFTC-regulated Kalshi sports event-based contracts in the US, bringing the highest-engagement product category in prediction markets directly to its customers.
Sports event contracts have emerged as the defining category in prediction markets, and Plus500 is now positioned at the centre of this opportunity.
The new offering provides US retail customers with access to CFTC-regulated Kalshi sports event-based contracts, delivered through Plus500’s proprietary futures trading platform. This delivers the Group’s institutional-grade execution, clearing and risk management infrastructure through an intuitive, seamless customer experience, enabling customers to apply their sporting knowledge and express a view on sporting outcomes through a regulated, exchange-traded financial contract. This is made possible by Plus500’s proprietary technology. This launch reflects the continued expansion of the Group’s next-generation prediction markets offering, with enhanced capabilities and a broadened product suite.
David Zruia, Chief Executive Officer of Plus500, commented:
“Today marks an important milestone for Plus500, and we are excited about what it represents. The launch of sports event-based contracts, CFTC-regulated financial instruments available through our proprietary futures trading platform, is the direct result of our technological capabilities and the infrastructure we have built. It advances our next-generation prediction markets offering and brings Plus500 directly to the heart of the US retail market. Spanning NFL, NBA, MLB and beyond, this is one of the most engaging and fast-moving spaces in financial markets today, and Plus500 is now fully part of it.”
