MERLYN Showering has introduced Velvet Paw, a premium indoor dog shower designed for modern homes across the UK and Ireland. The launch extends the company’s established expertise in shower enclosures, glass, finishes and made-to-order design into a household category that sits close to its existing product strengths.
Velvet Paw is presented as a considered addition for utility rooms and boot rooms, where practical household tasks increasingly need to sit comfortably alongside interior design expectations. That allows MERLYN to apply its premium showering credentials to a use case that reflects how many households now treat pet care as part of everyday home planning.
The product has been designed for dog owners who want a dedicated indoor washing space rather than relying on a standard bath, shower or outdoor hose. MERLYN highlights the inconvenience of washing muddy dogs in unsuitable areas, particularly where baths are too high, surfaces are slippery, or weather makes outdoor cleaning unreliable. Velvet Paw addresses this by creating a specific area for rinsing and washing dogs after walks, helping to contain mud and reduce disruption elsewhere in the home.
The enclosure is made to order and uses the same materials, finishes and attention to detail associated with MERLYN’s premium shower collections. Its panels are crafted from 10mm toughened safety glass, giving the product a robust, permanent feel while retaining a clean, interior-led appearance. Tailored sizing also allows it to be specified for different layouts, from smaller utility rooms to larger boot room spaces.
The finish options reinforce the premium nature of the range. Velvet Paw is available with glass choices including crystal clear, satin etched, smoked and bronze tones, paired with profile finishes such as brushed brass, matt black and chrome. This gives homeowners and specifiers flexibility to integrate the product into the broader look of the property rather than treating it as a purely functional installation.
Norcros plc (LON:NXR) is a leading B2B producer of branded bathroom and kitchen products for its UK, South African and selected export markets. The portfolio is characterised by strong individual brands, together providing product breadth and channel diversity from a strong supply chain base.
