ME Group International PLC (LON:MEGP), the global leader in automated instant-service equipment, has announced it has entered into a new partnership agreement with ASDA, one of Britain’s leading retailers, for Wash.ME laundry machines to be located on ASDA sites.
Under this agreement, ME Group will install and operate Wash.ME laundry machines at ASDA’s Supercentre, Superstore, supermarket and petrol forecourt sites across the United Kingdom. The overall ambition is to target up to 700 Wash.ME laundry machines across these sites. These sites are attractive, high-footfall locations which can be easily accessed and maintained by the Group’s strong network of field engineers.
Today, ME Group operates more than 7,600 Wash.ME laundry machines with a presence in 12 countries, with more than 1,500 laundry machines located in the United Kingdom & Republic of Ireland. These machines give consumers access to self-service, large-capacity (9kg and 20kg drums), energy-efficient, high-speed washing and drying laundry services, available 24 hours a day, seven days a week.
The new partnership with ASDA supports the Group’s growth strategy, with ambitions to install more than 1,300 Wash.ME laundry machines in FY 2026 and a long-term target of installing 20,000+ machines globally.
Commenting on the new partnership, Vladimir Crasneanscki, Deputy Chief Executive Officer of ME Group, said:
“ASDA is a perfect company to partner with, their retail and petrol stations are excellent locations for our services and their innovative and fast-paced approach will enable us to deploy our units rapidly. We are delighted to announce this partnership; this is the largest single client deal in the history of our laundry division and demonstrates the growing demand for our services.
“The rapid expansion of our Wash.ME laundry services is a key strategic priority for the Group, driven by strong consumer demand. In 2025, we announced a record number of Wash.ME machine installations of 1,326 across our geographies, and we have clear ambitions to continue building on this progress. This partnership is indicative of our intention to further cement our UK market-leading position in the unattended laundry segment.”
Joseph Sutton, Vice President Asda Express, foodservice and fuel, said:
“We’re always looking for new ways to make life easier for the customers who shop with us, particularly by strengthening the breadth of services that meet their needs under one roof.
“This large‑scale rollout of Wash.ME units gives customers a quick, convenient and great‑value way to tackle their laundry while they shop. We’re pleased to be working with ME Group on this significant partnership and look forward to seeing the benefits it brings to customers across the UK.”
