Live Company Group Plc (LON: LVCG) today announced that the Company has entered into a licensing and merchandising agreement with Licensing Management International Limited.
Under the terms of the Agreement, LMI has been appointed as the Company’s agent in respect of identifying partners for the licensing and merchandising of BRICKLIVE branded merchandise and products to be sold at the Group’s BRICKLIVE shows, tours and events. The Agreement will be in place until 31 December 2025.
LMI is a strategic marketing consultancy and licensing management firm that offers brand licensing worldwide. LMI was established in the early 1980s to handle the European licensing for George Lucas’s original Star Wars trilogy and then dealt with the National Football League European Licensing Programme, as well as developing the global Davis Cup licensing programme on behalf of the International Tennis Federation. LMI provides services to both major corporations and medium sized companies and is currently working with international brands such Game of Thrones, Nestle and Shell.
LMI will be attending the Licensing Expo, the World’s Largest Licensing Trade Show between 4 and 6 June 2019, to discuss BRICKLIVE licensing and merchandising opportunities with agents, manufacturers and licensees.
David Ciclitira, Executive Chairman of Live Company Group, said “I’m thrilled the Company has partnered with LMI to accelerate the BRICKLIVE merchandising strategy of products to be sold at BRICKLIVE shows, tours and events. LMI has a wealth of experience in both merchandising and licensing products and goods, working successfully with well known, global franchises, such as Game of Thrones, and I’m therefore delighted to be working with LMI to develop the BRICKLIVE products.”