Live Company Group plc (LON: LVCG) has today announced that its wholly owned subsidiary, Brick Live International Limited, has entered into an agreement with Nickelodeon UK Limited to produce themed tours associated with the Nickelodeon brand, including the Nick Jr. brand, throughout the UK, Ireland, the Channel Islands and Isle of Man.
Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families.
Under the terms of the Agreement, Nickelodeon has granted the Group rights to produce and create themed tours associated with certain Nickelodeon and Nick Jr. properties. The Agreement is for a five year term, through to the end of 2024, and the Group will pay Nickelodeon a royalty fee based on the revenues of the themed tours.
The first themed tour will be based on PAW Patrol, one of Nick Jr.’s most watched television shows, in Europe and America, by young children, with the tour expected to feature a collection of 15 models of the show’s most popular characters including Ryder, Chase, Marshall and Sky and is expected to launch in summer 2019.
Following the launch of the PAW Patrol tour, a set of 15 models, featuring a host of Nick Jr.’s most popular characters from its hit shows Top Wing and Shimmer and Shine is expected to be launched in autumn 2019. Further models based on the Nickelodeon brand will be launched in 2020.
David Ciclitira, Executive Chairman of Live Company Group, said :
“We are thrilled to have Nickelodeon, a leading player in the family entertainment sector, as our newest partner to deliver Nickelodeon branded BRICKLIVE touring shows in the UK and Ireland. We very much look forward to developing the partnership and to develop new tour concepts, as we seek to continue to expand the BRICKLIVE brand.
This partnership marks a significant milestone for the Group and working with Nickelodeon over the next five years; we are extremely excited to create new themed tours that will be exhibited throughout the UK and Ireland. This partnership reinforces the Group’s growth strategy and investment in building new touring assets to appeal to audiences around the world”.
Virginia Monaghan, VP Marketing, Commercial and Events, Nickelodeon UK and Northern and Eastern Europe, said:
“BRICKLIVE is the perfect partner for creating a new way to celebrate our much loved characters. The scale of the models is so impressive – we can’t wait for PAW Patrol fans to meet the pups’ toy brick counterparts this summer and expanding upon our partnership in the future”.