Live Company Group (LON:LVCG) has today announced that its wholly-owned subsidiary Parallel Live Group Limited has signed a joint venture with US-based company Three Six Zero, forming the new company Parallel Three Six Zero Inc. PTSZ has been granted exclusive rights by PL to promote BRICKLIVE events in North America and Canada with Brick Live International Limited as its content provider.
Three Six Zero is an international management, intellectual property, and technology company based in Los Angeles. Working with prominent entertainment figures, tech companies and lifestyle brands, the company is dedicated to fostering innovation and creativity across each new business venture.
PTSZ has agreed terms for an exclusive agreement with Live Nation Entertainment, Inc. for the promotion of BRICKLIVE events throughout North America and Canada. BRICKLIVE is a LEGO based events including features such as BRICKLIVE Animal Paradise which recently launched in Beijing. These rights are initially for one show, and if successful, would allow for a minimum of a further two shows to be staged.
The location of the first show will be at The Star in Frisco, Texas, on 26th and 27th January 2019.
David Ciclitira: Executive Chairman at Live Company Group, said: “We consider Three Six Zero to be one of the USA’s most innovative content companies. I believe our new Joint Venture, PTSZ, will make the BRICKLIVE shows one of the leading Kids brands in the USA. Three Six Zero also have a longstanding relationship with Live Nation who we are delighted to be working with. The fact that Live Nation has chosen The Star in Frisco as the initial venue is very exciting.”
Paul Macrae: Chief Operating Officer at Three Six Zero, said: “Three Six Zero values innovation and recognises the importance of strong family ties. Nothing epitomises both as much as the ‘Lego’ brand. Working with the Live Company Group and Live Nation, we are excited to deliver the BRICKLIVE show to Lego fans across North America. This show brings fun, creativity and learning to the next generation of entrepreneurs and innovators. We’re pleased to be able to help young audiences discover their own ingenuity and find their future paths.”
Drew Cantor at Live Nation Entertainment, said: “We are excited to be teaming up with Parallel Live and Three Six Zero to bring one of the most innovative family events to America. BRICKLIVE is not only a modern and educational event for kids, but also a fantastic pastime experience for adults. BRICKLIVE is seeing success all around the globe and we anticipate it being a huge success in America.”