A few weeks ago, James Wilson of Phoenix Asset Management joined Jeremy McKeown (In the Company of Mavericks) for a conversation with Tony Brewer, the founder and CEO of Likewise Group.
James had talked about Tony and his investment in AIM-listed Likewise on a previous episode, and Jeremy had been keen to get Tony on ever since.
Tony has spent his entire adult life in the floor coverings business developing Headlam from a small textile distributor to the UK’s leading flooring supplier before leaving in 2016.
Two years later, at a time when many of us might consider slowing down, Tony set up Likewise and set about building national distribution, as James points out, this is a business where scale matters.
James is an investor who leaves few stones unturned when he seeks companies to join his concentrated and eclectic portfolio. With his questioning and observations, James brings to life the investment case for what one might believe to be an overly competitive and low-value-added business.
This podcast offers a fascinating insight into a man with a passion for carpet distribution and the views of a professional investor backing him to succeed.
Please enjoy this conversation with the maverick, Tony Brewer.
