Burberry Group Plc (LON:BRBY) has announced that its FY 2027 first quarter trading update
“I am pleased with our progress in the first quarter and the momentum we are building with Burberry Forward .
For the first time in three years , we saw growth across our Women swear, Men swear, A ccessories and
Children swear divisions , anchored by the outperformance of Outerwear. Our strategy is working . We are
attracting a broad range of luxury customers across product categories, channels and geographies , reinforcing
my confidence in the opportunities ahead .” Joshua Schulman, Chief Executive Officer
QUARTERLY HIGHLIGHTS
- Comparable retail sales up 5% , led by continued strength in Americas and Greater China
- Brand momentum driving sales : ‘Portraits of an Icon’ campaign brought new customers to our brand ,
with a 19% increase in new Rainwear customers - Cementing our authority in Outerwear and S carves ; Outerwear up double digit, with strong demand
across heritage rainwear, lightweight jackets and seasonal products - Extending our momentum acr oss product categories : Ready -to-wear growth in knitwear, polos and
swimwear ; Women’s handbags returned to growth and are attracting new customer s - Product and pricing strategy is wor king , delivering value for money in a luxury context across each
category and good/better/best price tiers - Continued customer growth , led by Gen -Z up double -digit
- Improved store productivity through clienteling , enhanced visual merchandising and category
destinatio ns; building on rollout of scarf bars, launched 97 polo galleries by Father’s Day - E -commerce continued to show good growth , up mid -teens in the quarter
- Increased H1 FY27 Wholesale guidance following a positive response from our partners
