British American Tobacco Plc (LON:BATS) has announced Management Board changes.
Michael Dijanosic, Regional Director, Asia Pacific, Middle East and Africa (APMEA) will step down from his role and the Management Board on 31 December 2025 to dedicate more time to family and friends.
Pascale Meulemeester will join BAT with effect from 1 September 2025 initially as Regional Director Designate, APMEA, and from 1 January 2026, as Regional Director, APMEA and a member of the Management Board.
Pascale is currently President of Western Europe at Barry Callebaut Group, a global chocolate and cocoa organisation, where she is a member of the Executive Leadership Team, responsible for leading Barry Callebaut Group’s largest business segment and driving strategic initiatives across the region. Pascale held several other senior roles at Barry Callebaut Group, leading growth accelerations, transformation and business turnarounds in different geographies including in the Asia-Pacific region. Prior to joining Barry Callebaut Group, Pascale spent seven years with Mars Inc. and worked at Sara Lee earlier in her career.
Tadeu Marroco, British American Tobacco Chief Executive, commented:
“I would like to thank Michael for his significant contribution to the APMEA Region through the end of this year, as well as for his many valuable contributions to the Group throughout his career at BAT. We wish him and his family all the very best for the future.
I am delighted to welcome Pascale to BAT. With a track record of leading change and driving performance, Pascale’s appointment is another step towards building a truly inclusive culture, blending talent from both outside and inside the Company. We expect that Pascale’s experiences and insights from other leading consumer goods companies will bring a valuable external perspective to the APMEA Region and she will have a key role to play in the delivery of the Group’s strategic transformation.
I look forward to working with Pascale to continue to build A Better TomorrowTM.”
