Warpaint London plc (LON:W7L), the specialist supplier of colour cosmetics and owner of the W7 and Technic brands, has today announced that it has signed a contract with wilko to stock certain of the Group’s products in their UK-based wilko stores.
From mid-September 2020 it is planned that approximately 100 exclusive Body Collection branded products, designed in partnership with wilko, will be stocked in 355 wilko stores and over 115 different Technic branded products will be stocked in 189 wilko stores. The Group’s products will be displayed on bespoke display stands in prime in-store locations and they will also be sold by wilko.com. It is also envisaged that a range of Technic and Body Collection gift sets will be stocked in wilko stores for the Christmas shopping period.
Commenting, Sam Bazini, Chief Executive of Warpaint London, said: “I am delighted that we have reached agreement with wilko to stock our Body Collection and Technic ranges. This is the latest development in our strategy to increase the presence of the Group’s brands with leading retailers in the UK and internationally. wilko, with their UK-wide presence and focus on providing quality products that solve their customers’ needs, is an ideal retail partner for Warpaint.
“Significant parts of the UK market remain largely unexploited by Warpaint and we continue to seek new channels through which to sell our products. The agreement with wilko comes on the back of the successful start to sales of the Group’s W7 products through Tesco and we look forward to reaching agreement with other leading retailers to stock the Group’s products in due course.”
