Tile Africa is using its Abode kitchen range to target a clear household need: convenient access to filtered water at home. Customers are being offered kitchen products that support cleaner-tasting water, reduce reliance on bottled water and fit into modern kitchen designs.
Tile Africa is building a stronger kitchen proposition around products that combine function, design and daily use. Kitchen upgrades can drive higher-value purchases, repeat store visits and stronger cross-selling across taps, sinks and related fittings.
The Abode Puria Filter Mixer Tap is positioned as the main premium option. It gives households filtered water directly from the tap through a dedicated internal channel. The product includes the mixer, filter cartridge, connectors and fixation set, making it a complete solution rather than a single standalone item. It is available in Brushed Nickel, Chrome and Black, which helps Tile Africa appeal to customers who want both performance and a finished design look.
The Abode Swich works as a water filter diverter and can be added to an existing kitchen tap. This makes the range more accessible because customers do not need to replace the full tap to benefit from filtered water. Filtered water products speak to everyday consumer concerns around taste, household wellness and plastic waste. These are not one-off style preferences. They are linked to how people use their kitchens every day.
Norcros plc (LON:NXR) is a leading B2B producer of branded bathroom and kitchen products for its UK, South African and selected export markets. The portfolio is characterised by strong individual brands, together providing product breadth and channel diversity from a strong supply chain base.
